Hong Kong Shark Foundation

HK Shark Foundation is dedicated to raising awareness about shark conservation in Hong Kong, and the urgent need to stop the unsustainable consumption of ALL shark products, particularly shark fins. Their target audience includes schools, individuals, companies, organizers of social events including weddings, to persuade them to save the world's sharks starting from tackling the consumption of shark products. As they say, ‘With over 50% of the world’s shark fin being traded through Hong Kong alone, we have a rare opportunity through our local efforts to make a significant impact on a global scale.’