Jungfernstieg 44, 20354 Hamburg, Germany
Commercial, Public benefit
Marine conservation, Marine pollution, Fishing gear, Ghost fishing, Ghost gear, Ocean debris recycling products, Redesigning plastic
Bracenet describes itself as a upcycling company. Alongside several partners such as Ghost Diving and Healthy Seas, they collect ghost fishing gear from the ocean floor, and transform this lost or discarded waste into useful products, in the process raising considerable funds for marine conservation projects. Initially known for their Bracenet bracelets, their range now includes other jewellery, bags, key chains, dog leashes, camera accessories, amongst others. Their motto: 'Save the seas, Wear a net'.