World Surf League Pure
147 Bay Street Santa Monica, California 90405 USA
Marine conservation, Advocacy
Pure, the philanthropic arm of the World Surf League, leverages the surfing community to advance ocean preservation causes. Their 2021 'We Are One Ocean' initiative has launched a petition calling on world leaders to support protecting and conserving 30% of our oceans by 2030, the target set at the 2021 United Nations Convention on Biological Diversity.